A dealer get-together and fellowship night were organized targeting the key Alliance Tyre Dealers of DIMO. The event was held at Anantaya Resort & Spa – Passikuda on February 25 and 26 with the top 30 Alliance Tyre dealers in attendance. These dealers were selected based on their sales target achievements of Alliance Tyre.
This was organized to strengthen the relationship with Tyre dealers and to develop the Alliance Tyre business. The participants were educated on the benefits of using Alliance Tyres and fellowship and engagement activities were conducted for two days.
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