Coca-Cola Friendly Twist

College freshmen around the world are setting foot on campus for the first time this month, bringing with them an eagerness to embrace their new-found independence and quench their thirst for knowledge and new experiences.

While the initial days of class are mainly filled with excitement, making new friends can be a bit intimidating. That’s why Coca-Cola Colombia and Leo Burnett came up with a unique way to help students shake the first-year jitters and bond with their fellow freshmen. 

Refreshment Comes in Pairs

Their ice-breaking solution? The Coca-Cola “Friendly Twist” bottle, which can only be opened with the help of another person. Coke tested the bottles fitted with specially designed, interlocking caps that can only be twisted open by a matching top earlier this year on the first day of classes at a university in Colombia. After reaching into a cooler and pulling out what appeared to be a regular bottle of Coca-Cola, the students realized they needed to first make a new friend before enjoying the ice-cold beverage. Take a look:

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